Digital marketing plays a vital role in the growth of small businesses and startups. By leveraging online platforms, these enterprises can enhance their visibility, connect with their target audience, and drive sales more effectively than traditional marketing methods. This transition to digital not only expands reach but also allows for more precise targeting, ensuring marketing efforts are directed at the right consumers. In an increasingly digital world, having a strong online presence is essential. Small businesses that invest in digital marketing strategies such as social media, search engine optimisation, and email marketing can foster customer loyalty and build lasting relationships. These tactics make it easier for businesses to track performance…